Marketing

Marketing is a consistent thread behind the scenes in most productOps engagements, bringing insight into the communications habits and preferences of the target audience and informing the user experience.

In addition, we often find that a short, sharp marketing intervention at the front end of a project helps test comfortable assumptions and contributes significantly to the success of a product. An independent view clarifies existing thinking and can expose new opportunities in products and processes.

This experience has encouraged us to define and package two standalone engagements:

• Marketing Multiplier (PDF) is designed to improve the effectiveness of existing marketing programs or build new marketing programs on the best possible foundation.
• Although not specifically created to elevate and make more visible the marketing department’s strategic contribution, Data-based Marketing (PDF) has that effect. Based on a process and data audit, this engagement will propose ways in which existing data can improve marketing reporting, identify new marketing opportunities and even lead to new information-based products.