An independent practice, built to last.
Founded in Santa Cruz in 2008. We have navigated the first data wave, the cloud migration era, the big data moment, and now the AI cycle. We are still here because our clients keep coming back.
Eighteen years is a long time in technology.
productOps was founded in Santa Cruz, California in 2008 by practitioners who believed that most consulting engagements failed not because of technology, but because of a misalignment between the technology being sold and the problem actually being faced.
That belief has held. We have watched firms scale on the back of software partnerships, only to find themselves unable to give honest advice. We have watched clients invest in platforms they did not need because someone was being paid to recommend them.
We are still an independent practice. We intend to stay that way.
Four values we actually operate by.
Independence
We hold no software partnerships, vendor relationships, or reseller agreements. Our recommendations are unencumbered.
Craft
We take the work seriously. Not seriously as in formal — seriously as in we care whether it is good.
Candor
We say what we think. If we believe the project is mis-scoped, we say so. If the answer is not us, we say so.
Continuity
The median client engagement is over three years. We are not interested in projects that maximize our revenue at the expense of yours.
The people who show up.



Headquartered in Santa Cruz.
110 Cooper St, Suite 201
Santa Cruz, CA 95060
United States
Our practitioners are distributed across North America and work on-site with clients wherever they are.